Thursday 15 December 2011

Ladakh to enter world record books with International film festival - India

15 dec 2011

Ladakh to enter record books with global film fest

The Ladakh International Film Festival (LIFF) will also act as a big tourist attraction for this cold desert region next June

Jammu: Ladakh is all set to enter the record books as the highest place -13,500 feet above sea level - to host an international film festival next year.

The Ladakh International Film Festival (LIFF) will also act as a big tourist attraction for this cold desert region next June.

The three-day festival is being organised by filmmaker Melwyn Williams Chirayath and Meghna Dubey, Chirayath's business partner at Monasse Films, from June 15, 2012.

LIFF director Chirayath told Mail Today that the LIFF has already initiated talks with the Limca Book of World Records and the Guinness World Records for entry into their pages as the highest altitude film festival. The effort is also to showcase Ladakh that has developed as a famous movie destination in the recent past. An attempt has also been made to strike a chord with the populace of Ladakh by selecting the endangered local species of snow leopard as the mascot of the film festival.



The LIFF will be the first 'green film festival' that will promote the tourism and wildlife of Ladakh.

The entire international film festival fraternity is excited and has promised support.

Happy that the festival that will ensure domestic and international tourists and income for Ladakhis, the authorities have already granted permission for the LIFF.

"In an unprecedented move, the hill development council of Ladakh passed a resolution unanimously in favour of the festival" Chirayath said.

"People have associated the yak and other animals with Ladakh. The area has remained hidden from the world for quite a long time and is pretty much inaccessible most of the time. Similarly, the snow leopard is shy and difficult to spot, and yet so majestic. Besides, it is an endangered species, so would attract a lot of attention as the mascot. The organisation, Snow Leopard Conservancy, has agreed to be our partner for this festival," he added.



Renowned filmmaker, Shyam Benegal, will act as the LIFF chairman. A large number of other dignitaries from across the globe will also be present as jury members and their names will be announced soon.

Other dignitaries likely to be present include Christian Jaune, deputy director general of the Festival De Cannes. Jaune would welcome the LIFF on behalf of the international film fraternity.

Derek Malcalm, who is a distinguished film critic and historian, will also be there. Jacob Neiiendam, director of the Copenhagen Film Festival, will help promote the LIFF. Bollywood producers and directors such as Vishal Bhardwaj, Ketan Mehta and Madhur Bhandarkar, among others, will also take part.

The best movies that are screened in the festival will be awarded trophies and rewards of upto Rs.10 lakh under different categories.

The festival will have a special category of movies made by Ladakhis. The information will soon be available on the website of the LIFF that the organisers will launch shortly.

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