As part of the campaign, the UK Trade & Investment (UKTI), a government department that helps Britain-based companies to succeed in the global economy, has joined forces with the Royal Bank of Scotland (RBS) to deliver a series of programmes that will demonstrate to British firms key business opportunities across 12 Asian markets, Xinhua reported citing a statement.
The events will be held February 2012-March 2013 and will focus on China, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
In 2010, Britain's export to the 12 markets involved in the campaign totalled 25 billion pounds (around $39 billion), which is "still well below potential", said Vince Cable, secretary of state for business, innovation and skills and co-chair of the Asia Task Force.